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What is SEO

At King Digital Pvt Ltd, we are one of Delhi's leading SEO companies, providing advanced SEO services to clients all over the country. We help you stay ahead in the "SEO World" that changes and evolves every few months. The returns you can earn when investing in our services include targeted website traffic, increased conversions, and ROI.

Search Engine Optimization, or SEO, is the process of improving your website to increase your ranking on Google for keywords relevant to your business. SEO is one of the most effective digital marketing strategies you can invest your time in, and there are many ways you can take advantage of it.

On-Page SEO

On-page SEO is the process of optimizing the content of your website. This includes keywords, headers, meta titles, meta descriptions, images, and more.

Keyword research - determines which words and phrases to rank for in search engines. Do your research on keywords that have higher relevance and search volume, but less competition.

Metadata Optimization - Metadata tells Google about the content of a page. Make sure your meta title and meta description include relevant content and keyword phrases so that they are more likely to rank higher.

Internal Links – Internal links are URLs that lead to other pages on your website. Often associated with certain text. Insert targeted keywords and links to official pages in your copy.

Off-Site SEO

Off-page SEO techniques help strengthen your website's impact and relationship with other websites. This includes strategies to build your website's reputation and authority. These factors help search engines to recognize that a website is the ideal search result because it is reputable, reliable, and comes from a trusted source.

Most off-site SEO involves high-quality backlinks. A large amount of links pointing to your site from relevant and trusted sites shows search engines that your site is valuable and well established. A variety of link-building and guest posting strategies can help you achieve these trust signals.

Technical SEO

Technical SEO deals with the elements of your website, not the content. This includes strategies to improve the backend structure and foundation of your site. Technical SEO increases the readability of your site (making it easier for search engines to crawl and understand your site) and provides a good user experience so that search engines know that your site is of high quality. A good user experience is also important to your readers and can affect overall traffic and engagement rates.

Technical SEO refers to what search engines do to make your website crawlable. This type of SEO is always evolving as these requirements change as search engines and algorithms become more complex.

Local SEO

Local SEO stands for any business that has a physical location that welcomes customers, or any business that operates in a defined local area. Offline stores such as restaurants, bars, laundry rooms, physician surgery, law firms, and grocery stores are all businesses that need to use local SEO.

Additionally, service sector businesses (such as plumbers, construction workers, locksmiths, and other similar professionals who meet customers) can do local SEO and benefit more or less equally from the benefits provided. And the list certainly doesn't stop there! Any business that is local and serves local customers can benefit from local SEO and the practices presented in this guide.

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