Turn Every Message Into a Rich Customer Experience.
Create interactive conversations with rich media, branded messages, quick replies and smart actions — all through a modern RCS experience built to engage customers better.
Official RCS Business Messaging Service
Stop losing the interest of customers with plain, dull 160-character text messages. The traditional SMS plain text no longer offers enough possibilities to make an impression in either one’s messages‘ inbox or into the crowded mobile industry. Consumers nowadays are accustomed to enjoying interactive app-like experiences right in their own messaging applications, without the need to download and use third-party services. Rich Communication Services (RCS) offers you a chance to turn traditional text messaging routines into an engaging, branded, media-rich experience, as it is made possible by King Digital and its RCS business messaging platform that works among all major mobile messaging platforms.
If whatever you do is e-commerce business, financial enterprise, or large-scale service business, the RCS business messaging system will help your company carry out trusted communication. Now your company has no need of using shortcodes, thus causing no misunderstanding among the consumers.
- E-commerce
- Financial enterprises
- Large-scale service businesses
- No shortcodes needed
Why Should Your Brand Upgrade to RCS Business Messaging?
Rich Communication Services (RCS) is a mobile message protocol developed by GSMA and is best described as a modern alternative to SMS and MMS networks. Its features make an RCS a perfect enterprise-level messaging solution that allows transforming basic notifications into interactive services and support channels directly in standard texting apps.
What Makes RCS Superior to Traditional SMS?
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Verified Sender Trust
Your company logo, colors and a verification badge appear along with every message sent out, ensuring that your target audience is not scammed by phishers or shallow duplicators.
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High Impact Visual Engagement
Send not just text information but also high quality images, video previews, PDF documents, GIF files, as well as localization pins.
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Interactive Quick Action Buttons
Allow users to respond instantly via one-click options such as “buy now”, “book an appointment”, “track the order”, “visit my website” or “call customer support” directly from the message.
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Dynamic Media Carousels
Feature multiple products, deals and service benefits in the coming box organize horizontally for instant access.
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Comprehensive Analytics and Engagement Tracking
Achieve complete visibility of your campaign, with all delivery rates tracked, messages opened, buttons clicks and conversions measured.
Technical Comparison: Traditional SMS vs. WhatsApp API vs. RCS Business Messaging
Choosing the best mobile messaging channel will depend on your brand reach, audience device ecosystem, visual presentation requirements, and verification requirements.
| Feature | Traditional SMS | WhatsApp API | RCS Business Messaging |
|---|---|---|---|
| Brand Sender Identification | Numeric shortcodes or alphabetic sender IDs of 6 characters. | Verified business phone numbers in the WhatsApp application environment. | Displays the full name of the company, logos, and custom colors of the company. |
| App Installation Requirements | Works in the default mobile messaging app. No external app download. | Users need to download the right mobile app and install it. | Works in the default mobile messaging app. No external app download. |
| Character Limits and Content Payload | Limits text to 160 characters. | Allows for some text formatting, images, and documents. | Allows up to 2,048 characters and multimedia files. |
Fallback Communications
RCS does have a fallback routing mechanism whereby messages are routed to SMS and MMS automatically. If the recipient's device and carrier do not support RCS, the content is converted into standard text or web-link message for the users to ensure 100% campaign delivery.
- RCS message sent
- Device or carrier does not support RCS
- Delivered as SMS, MMS or a web-link message